After having been nicknamed “The Cultch” by its many fans, the Vancouver East Cultural Centre decided to take the leap to create a new identity “owning” the nickname. After a long and consultative process, we developed a quirky part-heritage, part-punk logo and applied it to standards, stationery, brochures, ads, posters and a lot more. Working with the client’s programmers, we also created a layout for the graphic interface of the website main and show details pages.













