As part of a major renovation, the Georgian Court Hotel asked Metaform to create a new look for the hotel. This included the art direction of a set of marketing images, a new logo, tagline and set of printed materials.
Taking our cues from the 18th century-inspired details in the hotel interiors, Metaform created a look based on warm rust hues and classic typography – what was labeled “old world, new style”. Metaform organized and art directed model and interior photography for the entire hotel, creating a complete new visual brand: words, design and images. The work is visible on print collateral, signage, web and exhibit materials.
